Here are four terms I found interesting in the exhaustive list of figures of speech. I can proudly pronunce a handful of words.
Apoxidis- Proving a statement by referring to common knowledge or general experience.
-We can see a lot of this in each of the candidates attempt to convince us that they are experienced and know what they are doing. Ad's i've seen talk about poor budjet cuts, medicare, defense cuts, seems like they are telling the audience its an obvious mistakes and the opponents fault, and we should do out part to correct it. Like the "...its just simple math..." phrase referring to Romney's plan for something or other that didn't add up.
Protrope- A call to action, often by using threats or promises.
-Perhaps not threats, but the candidates are always making promises and commitments to the audience that they will change the way things are. Romney criticizes the defense cuts and promises stop making military cuts. The call to for the candidates is getting them into the poll booths and electing them as president.
Sorites- Concatenated enthymemes. That is, a chain of claims and reasons which build upon one another.
So pretty much every presidential speech and ad in one convenient word?
Inter se pugnantia-Using direct address to reprove someone before an audience, pointing out the contradictions in that person's character, often between what a person does and says.
This figure of speech seems relevant to the upcoming presidential debates I have been hearing so much about. NPS released has an interesting article on "secrets to win a presidential debate." Heres the article
It talks about everything from makeup, to hair style, to how they dress. It's pretty interesting.
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